Achieving this requires leadership and responsibility from the entire company. Modern organizations realize that these new expectations from society can be turned to an advantage. They use the growing interaction between people to build new partnerships with customers, employees, the public and the public. Here, Accenture takes the electric car company Tesla as an example. They worked with the us government to accelerate the development of necessary guidelines for self-driving vehicles.

A partnership no longer consists solely of the products a company produces. Instead, corporate ideology and values to a greater extent underlie modern partnerships. By entering into this new type of partnership with both employees and other companies, companies can more quickly build a brand and expand their operations to new customer segments, as well as strengthen their legitimacy and social position. Therefore, it is important that companies review their internal infrastructure, to ensure that they have the necessary capacity to adapt to developments.

Technology vision identifies five upcoming technology trends that companies must address if they are to succeed in building partnerships adapted to today’s digital economy. Among other things, the report highlights the importance of minimizing the manipulation of data when companies increasingly base their decision-making on data analyses. Companies that want to take advantage of the potential growth opportunities that AI and robotics solutions offer must also be prepared to restructure their operations and invest more in further training and hiring staff with the necessary technical skills.

Use AI in a way that benefits both the company and society. Companies that want to take advantage of AI’s potential must first understand the technology’s importance to society. The companies themselves must see AI as a natural part of their sustainability work. Extended reality virtual and augmented reality changes the way people work and live by reducing the distances to people and reducing the distance to new knowledge and experiences.

The importance of credible data as companies increasingly base their decision-making on data, they also become more vulnerable to data manipulation. It is therefore important that companies manage their data in a consistent and secure manner, to maximize credibility and reduce incentives for data falsification. Create a friction-less business technological developments increase the need for technology-based collaborations, but few companies have internal systems for managing large-scale contact networks.