Fashion is play, art, experimentation and beauty. Fashion is a way of communicating to the world what the wearer thinks, values and knows. Fashion is not born in a vacuum. Fashion is born from a combination of culture, era, society, circle of friends and social background. Clothes reflect a person’s identity. Which reference group he belongs to and which things are important to him. Clothes can be formal, casual, attention-grabbing or neutral. The clothes thus reflect the personality of the wearer.
A bohemian person would probably not choose a business suit, while an androgynous woman is more likely to find loose jeans than a feminine dress in her wardrobe. Clothes can also be a political statement. Fashion offers ways to express yourself and your values. Fashion is creative and playful at its best, some even think fashion is art. Styles also vary by age. Many laugh at their old photos and wonder how much fashion has changed in ten years. Fashion is shaped with the world. With the popularity of rap music, the shoulder pads of the Juppi culture have changed to casual street fashion.
The styles are also fragmented: clothes and accessories reflect the numerous subcultures and communities to which a person belongs. The economy also affects whether the dress is long or short. According to the so-called hem index, the hem of the skirt shortens when the economy is doing well. In recession, the dress with hems is, according to the theory, longer. Styles can vary even in the same person’s wardrobe. Business, sporty, feminine and masculine styles can vary depending on the situation and the day.
For many of those for whom fashion is important, shoes are a direct passion. A real fashionista usually has several pairs of high heels in her closet. If the shoes evoke great emotions, they must often be purchased more than you even have time to wear. The shoes can be low and sensible in everyday life, but on the weekend more festive and showy shoes are worn. Sometimes shoes are a person’s trademark: they always have the same style of shoes and are known for it.
One fashion accessory that evokes great emotions is bags. Bags can cost thousands, even tens of thousands of euros at best. There are 200 elaborate fakes on the bag market. The bags are so popular and the sums so large that the fake bag business is flourishing. A true expert will recognize bags that are not genuine. The same applies to branded clothes. Bags are a beautiful accessory for some, a practical solution for others. Small bags are not suitable for someone who wants to carry a laptop and a lot of other stuff.
Fashion and clothes are strongly related to disposable culture and ethics. High-quality fashion lasts for years, while a dress according to surface fashion can be frayed after a couple of months. Extending the lifespan of clothes, transparency in clothing production, recycling and sustainable materials are fashionable nowadays.